Top Pick of The Week: The Power of A Uniform
Why Jensen Huang's black leather jacket changed the way I think about leadership, identity, and one of the most important companies in the world.
One of my favorite things about Jensen Huang isn't NVIDIA.
It isn’t artificial intelligence, it isn’t data centers, it isn’t chips, and isn’t even the company he built.
→ It’s the jacket.
If you’ve ever watched Jensen give a keynote, you’ve probably noticed it.
The black leather jacket. Always.
At first, I assumed it was just his style, but the more I watched him, the more I realized it was something else.
It was a uniform and that idea has always stayed with me.
I spent my entire childhood wearing a uniform.
Catholic school.
Elementary through high school.
Ice hockey.
Same structure.
Same routine.
Same decision removed every morning before the day even started.
At the time, I couldn’t wait to graduate.
I thought freedom meant finally choosing what I wanted to wear every day.
Then graduation came and I realized something annoying, I hated it.
Every morning started with the same question:
“What am I going to wear today?”
It sounds small, but small decisions add up.
What shirt?
What shorts?
What shoes?
Does this match?
Is this clean?
Do I need something different today?
Eventually, I realized I didn’t want more choices.
I wanted fewer.
So without really planning it, I created my own uniform.
Black shirt and Nike shorts. That’s it.
Simple, comfortable, and most importantly...I never have to think about it.
The older I’ve gotten, the more I’ve noticed how many high-performing people do the same thing.
Steve Jobs had the black turtleneck.
Mark Zuckerberg became known for the gray T-shirt.
Jensen Huang has the black leather jacket.
At first glance, it looks like fashion.
I don’t think it is. I think it’s focus.
Every decision you eliminate is one less decision stealing energy from the things that actually matter.
The goal isn’t the jacket. The jacket is just the symbol.
→ The goal is protecting your attention.
That idea followed me all week.
Not just because of Jensen, but because of Nurse in the Market.
Last weekend, I redesigned the publication homepage.
For months, it had a clean white background.
It was fine, professional enough, and simple enough.
However, something always felt off and I couldn’t explain it.
It didn’t feel bad. It just didn’t feel like me.
So I made one change.
I switched the background to black.
Then I refreshed the page and I just sat there looking at it.
For the first time...it didn’t feel like I was building a newsletter.
It felt like I was building a brand.
Not because the writing changed, not because the research changed, and not because the charts changed.
Because the identity changed.
The black background made everything feel sharper, more confident, more grounded, and more aligned with the world I’ve been building.
The Basquiat-inspired thumbnails finally looked like they belonged there.
The green crown stood out.
The charts felt more intentional.
The whole thing had more edge.
Suddenly, I wanted to write, I wanted to publish, and I wanted to keep building.
And that’s when I started thinking about Jensen again because great leaders build recognizable identities.
People recognize them before they even speak.
Great companies do the same.
Consistency creates trust.
Identity creates recognition.
Focus creates execution.
And while I was thinking about Jensen Huang’s uniform, I started looking at his company again.
I had several names on my watchlist this week.
→ Archer Aviation ACHR 0.00%↑ looked good here.
→ L3Harris LHX 0.00%↑ had a strong setup.
A few others almost made the cut, but one chart kept pulling me back.
One valuation stood out, the company kept separating itself from the rest, and once again, it was led by the man in the black leather jacket.
This week’s Top Pick of the Week is NVIDIA Corp NVDA 0.00%↑ .
Here’s the setup →
