Editor's Note: This article is based on a recent Substack Live conversation with Robyn Levin of Finding Your Edge about public relations, storytelling, and visibility in the age of AI.
Today I went live with Robyn Levin from Finding Your Edge to learn something I knew almost nothing about:
Public relations.
Going into the conversation, I assumed a press release was something you sent to a newspaper or magazine and hoped someone noticed.
What I learned instead was something much bigger.
The real lesson wasn’t about press releases.
It was about stories because most people don’t struggle with visibility because they’re bad at marketing.
They struggle because they’re leading with announcements instead of stories.
A Story Is Different Than An Announcement
When I launched my Stock Market Playbook for Beginners workshop, my instinct was to tell people:
“The workshop is live.”
That’s an announcement.
It’s factual, it’s accurate, and it’s completely forgettable.
Robyn challenged me to think differently.
Instead of asking:
“What am I launching?”
She asked:
→ “What is the story?”
Why did I create this workshop? ←
Who is it for? ←
What problem does it solve? ←
Why does it matter right now? ←
That’s where the story lives and stories are what people remember.
Stories are what people share and stories are what make someone stop scrolling.
The Most Underrated Marketing Tool Nobody Uses
One of the biggest surprises from our conversation was learning how different public relations looks today.
I always thought PR was about getting featured in newspapers, but Robyn explained that modern PR is also about creating digital assets that continue working long after they’re published.
A press release isn’t just a media tool anymore.
It’s a searchable story.
One piece of content can:
Be indexed by search engines. ←
Be found by AI tools. ←
Be repurposed into articles, videos, emails, Notes, and social posts. ←
Continue bringing people back to your business months later. ←
The press release becomes less about the announcement and more about creating a permanent record of your story.
Visibility Is A Distribution Problem
Another idea that stuck with me was that many businesses don’t have a product problem.
They have a distribution problem.
People can’t buy what they never discover.
You can have a great workshop.
A great book, a great publication, and a great service; however, if nobody knows it exists, the quality doesn’t matter.
Robyn shared how one of her clients used PR strategically, eventually getting found through AI search and turning that visibility into real clients.
The lesson wasn’t that PR is magic.
The lesson was that visibility is often created intentionally; not accidentally.
One Story Can Become Ten Pieces of Content
My favorite practical takeaway was something creators can use immediately.
A single story can become:
A press release ←
A Substack article ←
A video ←
A podcast episode ←
A Substack Note ←
An email ←
A social media post ←
A pitch to a reporter ←
Most of us think we need more content.
What we really need is to get more value from the stories we’re already telling.
Final Thoughts
The biggest shift from today’s conversation was realizing that people don’t connect with announcements.
They connect with stories.
The workshop isn’t the story.
→ The reason it exists is the story.
The product isn’t the story.
→ The transformation is the story.
The launch isn’t the story.
→ The person you’re trying to help is the story.
As Robyn put it:
“Stories stick. Ads slip away.”
That’s a lesson I’ll be carrying into every launch, article, workshop, and business I build moving forward.
Resources From This Conversation
If today’s conversation sparked ideas about visibility, storytelling, or promoting your own work, here are a few resources worth exploring:
Follow Robyn Levin
If you’re interested in building your brand story, using PR strategically, or learning how to position yourself as an expert in your field, I highly recommend following Robyn Levin’s publications.
Finding Your Edge →
Rare Finds – Luxury Travel →
Robyn has decades of experience helping entrepreneurs, business owners, and experts get their stories in front of the right audience. Today’s conversation only scratched the surface.
Robyn’s PR Course
Robyn mentioned her course, Amplify: 10X Your Exposure in 60 Minutes, during our Live.
If you’d like a step-by-step framework for creating press releases, pitching media outlets, and using PR to increase your visibility, you can learn more here →
Press Ranger
One of the tools Robyn uses to distribute press releases is Press Ranger.
If you’re interested in getting your story indexed online and distributed to relevant media outlets, you can explore it here →
My Stock Market Workshop
If you’re new to investing and want a simple framework for understanding the stock market without spending hours staring at charts, my Stock Market Playbook for Beginners Workshop may be a good fit.
The workshop is designed for complete beginners and focuses on understanding how the market works, building a personal investing framework, and gaining confidence as an investor.
Register for The Workshop here →
Or scan the QR code below →
Thank You
Thank you so much for everyone who tuned into this live, your presence is truly appreciated, and to the people who are watching the replay, thank you!
-Jess, The Creator & Robyn Levin
